Client: PlayStation
Role: Brand Designer
PlayStation Plus is a membership granting you access to play online multiplayer, and download free games every month. The membership has three tiers, and you can unlock the full game catalog, featuring hundreds of games, with new titles added regularly.
I worked with a team of designers to create new brand ideas for the PlayStation Plus service. The strategy was to build awareness and reasons to believe in Plus with a refreshed look and feel. The concept I designed and developed revolved around the idea of togetherness and play. My goal was to elevate the service with a look that felt fresh, bold, and playful, but still felt recognizable to the PlayStation audience.