Client: PlayStation
Role: Designer
Duration: March 2015 - August 2016
Key art for the launch of PlayStations streaming platform, PlayStation Vue. Developed the first look and feel which was used on promotional pieces such as digital banners, presentations, and bus wraps. Objective was to drive awareness for Sony’s vision for TV and a new revolutionary option for cutting cable entirely. Design was inspired by the PS4s console power up light, creating a silhouette in the form of a PlayStation controller.